EC Taxi EC Taxi logo
EC Taxi is a cab business operating in the coastal region of the Pouliguen, in the region Pays de la Loire, France.
I have been tasked to create a logo and visual identity for the company.
At the heart of the logo is the most symbolic landmark in this region: the bridge of Saint-Nazaire (French: le pont de Saint-Nazaire). It is a cable-stayed bridge spanning the Loire river and linking Saint-Nazaire on the north bank and Saint-Brevin-les-Pins on the south bank, in the department of Loire-Atlantique.
The logo is presented in two variants: a horizontally oriented logo and a square one to serve multiple purposes.
I chose to use an imagery of that particular bridge for multiple reasons. First, the owner of the company is very attached to his region. Saint-Nazaire's bridge is also a very important link between the area and the rest of France, crossed by the 'route bleue' (blue road). It is as well a very symbolic bridge thanks to its red and white stripes on the structure. Adding to that, a bridge is a strong symbol of trust, hope and transition.
The main colour of the logo and the identity is a blueish green. It is used to illustrate the link between the sea and the river so significant to this region.
The text element of the logo can be printed and embroidered on signature t-shirts, hoodies and any other clothes. The logo looks great on business cards, goodies and letters.
